Open Enrollment Campaign

Minnesotans worried that they weren’t always finding the best health insurance options and receiving all the possible tax incentives they may have coming.

When it comes to insurance, people want assurance.

The “Be sure with MNsure” campaign reframed Minnesotans’ perception of what MNsure provides: Assurance they’ve picked the right health plan for them, and reminded people that MNsure is the only place to get that assurance.